What are you doing to get your brand noticed? It's 2019, so you probably already realize that your brand needs to have a presence on social media.
But do you know that it needs to be working with up-and-coming or established social media influencers?
An influencer is someone who has a high number of followers, an interaction on social media, and who uses that interaction to tell people about his or her favorite products or services.
Working with them helps you boost your search engine optimization (SEO) in several ways.
Influencer marketing helps you build links to and from your website. Brands that use influencers typically provide popular social media personalities with free products or services in exchange for a review, sponsored post, or some other type of link back to the brand's website.
By doing this, you not only build your brand by creating outbound links to high-ranking pages. You are also creating inbound links to your website.
Creates Brand Awareness
Working with influencers helps you to build brand awareness. Competition is fierce in many industries, especially when you factor in how many now use social media and other digital methods to find their target audience.
By finding the right influencer to work with, you are more likely to engage with the right audience, bringing more traffic to your business profiles, your website, and in turn, your products and services.
Don't believe in the influencer hype? You should! One Nielsen survey found that 92% of consumers trust recommendations from people over well-done brand advertisements. Twitter users are especially likely to trust an influencer.
3. Freshens Up Your Content
Social media influencers help you keep your content fresh. Outdated content not only prevents people from remaining interested in your website or social profiles.
It also paints you as a business owner who doesn't care about changes within your industry and isn't likely to provide the best version of his or her product or service.
Influencers who write about your business on their social media profiles or blogs, or who create guest content on your own blog, are helping you create content that brings in new followers and readers and shows that you remain on top of changes in your industry.
Don't forget the hashtags, though! One case study showed they can create millions of impressions (i.e., views, followers, or readers) when used correctly.
4. Increase Your Reach
Even if you have an active social media following yourself, you aren't reaching as many people as you could if you were to collaborate with influencers.
Imagine you have 1,000 followers. Chances are at least some of them aren't logging in anymore. And of those who do, probably only a handful of them are regularly reading your content.
Working with a quality influencer (or two, or even more) ensures more people see your content, which automatically raises your search engine ranking.
The more engaging your content is, the more likely you are to see higher traffic to your website. Influencers also add credibility to your content, which is likely to raise your SEO rankings even higher.
5. Choose the Right Influencer
Of course, choosing the right influencer is the most critical part of improving your SEO by working with other people.
When deciding if an influencer is right for your brand, you'll need to ask yourself several questions.
Begin by ensuring they have enough followers. For example, a micro-influencer has between 1,000 and 10,000 followers, while larger influencers will have more.
Interaction is just as significant as the number, though. Ten thousand followers mean nothing if you only see the same 20 or so names interacting on posts and photos.
You'll also need to consider how often the influencer posts on his or her accounts, whether the brand matches will work with yours (for example, a mommy blogger may want to promote diapers but might not be interested in promoting beer), and that you can compensate them fairly.
Most influencers receive the product or service to test for free as well as receive monetary compensation for writing about your brand.
Some even receive promotional codes to give out to their followers. Regardless of how you choose to pay your influencer, be sure to talk to him or her about it beforehand and to put it into a contract.
By choosing the right influencers and working hard, you'll soon be able to create better engagement on your own social media profiles and company website. As engagement rises, so will your SEO and search engine rankings.