Thu Apr 09 2020
Social media seems to be everywhere. The rise of these platforms has brought about the social media influencer.
Another highly popular medium is that of podcasts, and the number of podcast influencers is growing.
These broadcasts discuss a wide variety of subjects. If you are already a social media influencer, or if you have a podcast, why not combine the two and develop an influencer podcast?
To have a compelling influencer podcast, you need engaging content. There are great sources all around you.
There is an abundance of content available for podcast content. The key to success is to understand who your listeners are.
From this knowledge, you can choose and develop topics most relevant to your audience. This is not to say you cannot offer them content that might stretch their perspectives a bit. But you must deliver relevant messages on subjects they care about enough to listen.
This is what influencers do. Here are seven strategies for becoming a podcast influencer.
There is a social media influencer podcast called The Influencer Podcast. It features interviews with successful bloggers, influencers, and elite marketers discussing how they manage their social presence and engage with their audiences.
Julie Solomon is the host of the podcast. She is a business coach, marketing strategist, and respected publicist.
This is an excellent illustration that the best podcast for becoming an influencer covers a subject that you first are passionate about and understand.
Honesty and knowledge can help you become a valued influencer.
Even though you may think of a podcast as something people listen to, which it is, you need excellent influencer podcast cover art.
This is the first way listeners will connect with your podcast, so you want to make a lasting, positive impression.
Podcast cover art has specific dimension requirements, and there are best practices for creating and using it.
Take time to make attention-grabbing cover art so your offering will stand out when people are scrolling down lists of available podcasts.
As an influencer, your effectiveness comes from how much people relate to you, value you, and believe what you say.
Engage with listeners more by sharing comments and answering questions during your broadcasts.
When it comes to success as an influencer on today’s busy internet, do not put all your energy into becoming popular. Instead, focus on creating a connected tribe.
When you are posting on other social media about your podcast, stay true to your message. For example, if your podcast is more lighthearted, do not generally discuss distressing world events in your Facebook posts. You are trying to build an audience, not confuse people.
Read books, follow blogs, listen to other podcasts that relate to the direction you want to go, and apply what you have learned to what you are doing.
Work on improving yourself so that you can help members of your tribe who may be dealing with the same challenges.
Do your best to honestly help others rather than focusing on what you can get out of being a podcast influencer.
Once you have some topic ideas and have created several episodes of your influencer podcast, you need to think about promotion. There are multiple ways to promote your show.
Get creative in promoting your podcast. With so many available mediums now, you can quickly spread the word to those most likely to be interested.
Starting and growing your podcast can help you become an influencer, but you need more. You need the mindset of presenting relevant information based upon personal knowledge about a subject important to you. This helps you give listeners something valuable so that everyone wins.