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How to Build a Career as a Successful Influencer

Discover the essential steps to becoming an influencer. Learn how to build your brand, engage followers, and achieve success!

7 Insightful Tips for Negotiating with Influencers

You need a strong online presence that defines your brand. Social influencers have become a significant asset for marketers who want to establish themselves on the internet.

How Can Product Seeding Benefit Influencer Marketing Campaigns?

There are many ways to build influencers into your marketing efforts, and perhaps one of the most effective is through product seeding. With product seeding, you give your products to influencers who are pertinent to your niche.

How to Increase Your Social Media Following with User-Generated Content

Win social fans by adding user-generated content to your social media channels. Foster a sense of connection with your brand that no marketing budget can buy, no matter how large it is.

How to Reach Your Target Audience While They Are Stuck at Home

The COVID-19 pandemic in 2020 has changed many aspects of modern life. People cannot go out to shop, socialize, worship, or learn. For digital marketing campaigns, this translates into shifts in strategy.

How to Get Massive Exposure from YouTube Influencers

Influencers work with companies on marketing campaigns and can promote products through the development of sponsored videos.

How to Use Predictive Modeling to Scale Your Influencer Marketing Initiatives

Successful marketers do a lot of research to create effective strategies. As technology advances, increasing numbers of analytical tools are available to help them.

How Does Instagram IGTV Help Influencers Earn More Money?

Instagram has set up IGTV monetization to help influencers earn income for their efforts. The network is now allowing advertisements on IGTV, and the proceeds will help both Instagram and its popular creators.

Increase eCommerce Website Traffic With 5 Simple Tips

Coming up with great products and services and launching a company website is a lot of work, but you must keep working. In today’s digital marketplace, you need to drive traffic to your site.

7 Practical Strategies That Engage Brand Advocates

People who talk in glowing terms to other customers and potential consumers about their positive brand experiences are advocates for the brands they discuss.

What are Nano Influencers and How Can They Help You?

Understanding the different types of influencers and the ways they can impact your brand's online image is the key to getting more out of your digital marketing budget.

6 Types of Social Media Influencers and When to Use Them

Depending on whom you ask or what publications you scour, social-media influencers can fall under different categories.

7 Strategies To Become a Podcast Influencer

If you are already a social media influencer, or if you have a podcast, why not combine the two and develop an influencer podcast?

How to Create a Social Media Calendar and Why You Should

Using a social media calendar can be an excellent way to maximize the effectiveness of your social media campaigns.

Best Free Stock Photo Sites for Your Blogs and Social Media Posts

By giving readers a stunning visual experience, you can create a lasting attraction and strengthen engagement with your content or company.

Becoming the Next Keyboard Cat: 3 Steps to Creating Viral Content

Viral marketers work around the clock to create content that has the potential to reach thousands of eyes. Even though it is not an exact science, there are some essential tips that can help.

Why Having a Blog is Beneficial in Influencer Marketing

Blogging enhances influencer marketing with increased sponsorships and audience growth. We've highlighted why it's vital for influencers to maintain a blog

What Influencers Need to Know About the Updated FTC Guidelines

The FTC’s newest guidelines, Disclosures 101 for Social Media Influencers, is aimed at making influencer campaigns even more transparent to would-be buyers.

6 Effective Ways to Start a Brand Ambassador Program

Brand ambassadors are hired by companies to put a face to products. They are meant to embody the company in manners, behavior, attitude, and even appearance.

Diversify Your Distribution Channels To Increase Visibility on Your Content

Expanding your distribution channels boosts brand awareness and audience growth. We outlined why diversifying your distribution channels is so essential.