Tue Mar 15 2022
If you are looking for a way to reach your audience, you have probably thought about using social media.
After all, there are hundreds of millions of people who use social media on a daily basis, and this is one of the fastest ways to develop a strong connection with your audience. At the same time, when is the best time of day to post on Facebook? Regardless of whether you post on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday, you want your posts to be viewed as much as possible. By generating more likes and comments, you can get maximum exposure for your business, brand, or organization. Therefore, when do you need to post on Facebook? When is the best time?
So, what are the best days to post on Facebook? Even though it depends on the type of content you post and the type of audience you have, you need to think about when people use Facebook. People tend to reach for their phones instinctively when they are bored, so many people scroll through Facebook when they are trying to kill time.
Many people are busy on the weekends with family members and friends. They do activities they want to do, so they are less likely to get bored. On the other hand, people tend to get bored when they are at work. Maybe they are looking for a brain break as they sit at the desk, or perhaps they need to do something for a few seconds when they ride the elevator. This is typically when people scroll through Facebook.
Therefore, it should come as no surprise that the best days to post on Facebook are during the week. Even though it can vary slightly from industry to industry, Tuesday, Wednesday, and Friday are frequently shown to be the best times to engage with your audience on Facebook.
Once you figure out the best days to post on Facebook, you need to figure out what time you want to share your social media posts. So, when are the best times to post on Facebook? Again, people tend to get bored when they are sitting in class or if they are stuck at work. As a result, the best times to post on Facebook are during business hours. For example, you may want to try posting between 9 a.m. and 2 pm.
Keep in mind that time zones can also impact when you should post on Facebook. Think about what time zone you are located in, and think about where your audience is located. If you live on the east coast, you may want to shift your post times a bit later if you know you get a lot of traffic from the West Coast.
In particular, people tend to scroll through social media when they eat lunch. If you can put your posts up during lunch hours, you might get more traction.
You should think about your audience as well. People tend to be active on Facebook at different times, depending on the industry in which they operate. For example, if your audience tends to be healthcare practitioners, you might get quite a bit of traction at night. After all, healthcare practitioners often have to work through the night, so they might scroll through social media when they are bored at work.
On the other hand, if your audience is stay-at-home parents, they might be more active on social media when their kids are at school. This is when they tend to run their errands, and they might scroll through social media when they are waiting at the doctor's office, standing in line at the grocery store, or sitting at a red light (even if they shouldn’t touch their phones while driving).
You must make sure you focus on target market research if you want to maximize your social media engagement. Therefore, you need to track your contact closely. What metrics are most important for Facebook engagement? You probably want to track the number of likes, shares, and comments your posts generate. Of course, the content of the post is going to have an impact on your engagement rate, but once you average all of your posts across different days and times, you should identify patterns. That way, you can figure out the best time to post on Facebook for your specific content.
Ultimately, there are a lot of factors that will play a role in when and how you should post on Facebook. In general, Facebook posts tend to get more interaction during the week. People often look at social media when they are bored, so they use social media as a way to take a break from work and school. Furthermore, social media posts tend to get more interaction if they are shared during business hours.
Keep in mind that every target market is different, and you need to use metrics that help you track the success of your content. That way, you can figure out the best time to post on Facebook for your specific audience.