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The Best Time To Post on Instagram: What You Need To Know

Mar 28, 2022

Written by Casey Bjorkdahl

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The Best Time To Post on Instagram: What You Need To Know

Do you use Instagram as a part of your social media marketing strategy? This has become one of the most popular platforms in the world. There are lots of marketing professionals who use social media to communicate effectively with their target markets. 

At the same time, you probably want to get the most out of each social media post. What do you need to do if you want to reach your target market? You might be wondering, when is the best time to post on Instagram? If you are curious about the best times to post on Instagram, there are several key points to keep in mind.

Best Time To Post on Instagram

Even though Instagram started as a platform used to share images with followers, it has become a critical part of numerous industries. With numerous algorithms and the growing importance of hashtags, you need to figure out how to increase your reach through Instagram. In general, the best time to post on Instagram is in the middle of the day. That way, if your market is scattered across the country, you can reach as many people as possible. Furthermore, you will also get a bunch of people who are on their lunch breaks scrolling through social media as they eat. If you want to reach as many people as possible, try to time your posts between 10 AM and 3 PM. On the other hand, the number of people you can reach with an Instagram post will also vary depending on the day of the week.

If you have trouble figuring out how to schedule Instagram posts, you should try to get them seen before work, during lunch, or after work. When people are working, they won't be looking at their phones. On the other hand, if they are taking breaks, they will probably be scrolling through Instagram. 

When To Post on Instagram: Days of the Week

During the weekend, people tend to focus on doing fun things. They may go to the movies, go to a local park, or spend time with their family members or friends. Sure, people will probably still look at Instagram at some point, but user engagement is typically lower on the weekend and it is during the week. Therefore, you may want to schedule more posts to go up during the week than on the weekend.

During the workday, a lot of people like to take breaks from time to time. Because they can't necessarily leave the office, they need to find a way to enjoy their breaks without going too far. A lot of people will habitually open up Instagram, scroll through a few posts, and then go back to work. This tends to happen during lunch, so try to schedule your posts in the middle of the day during the workweek.

Remember that holidays come around from time to time. You should treat holidays like weekend days. Engagement is not necessarily going to be as high during the holidays, even if they fall during the weekdays.

The Best Day To Post on Instagram Can Vary with Industry

Keep in mind that there are a lot of factors that will influence when you will get the best engagement with your target market. For example, your target market might be in a different time zone. In that case, you may need to adjust the way you schedule your posts. Or, your target market might be people who work at night. In that case, you may want to shift your scheduling to target people who take breaks in the middle of the night.

Even though there are a few general trends to keep in mind, you should take a look at your own data. Who tends to follow your profile? When did they tend to interact with your posts? This can help you figure out when you should schedule your posts for your profile.

How To Schedule Instagram Posts

If you want your posts to go up on the lunch break during the workweek, you might think that you have to log in and click the “post” button at the same time every day. Fortunately, this is not necessarily the case. There is a way for you to create a bunch of Instagram posts now and then schedule them for later. After you are done creating your post, you should take a look at the bottom right-hand corner of the screen. There should be a button that gives you the opportunity to schedule the post for later. Then, you can indicate the date and time you want your post to go live. That way, you don't necessarily have to log in to Instagram to post at that specific moment. 

Best Times To Post on Instagram: Final Word

In the end, there are a lot of factors that will play a role in your Instagram marketing campaign. Regardless of whether you are scheduling your post on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday, there are ways for you to get more out of each individual post. If you are curious about the best times for your Instagram post, try to target the lunch break during the week. Think about time zone, as there are differences between California and EST. This can help you get as much engagement as possible with your target market. 

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