Admin

Search by Category

Don't Make These 6 Digital Marketing Mistakes in 2020

You could be hindering yourself by committing common errors that keep your campaign from achieving its full potential. Here are six digital marketing mistakes to avoid in 2020.

What is the Difference Between Being an Influencer and Being Influential?

Influential people have made significant and positive impacts on both individuals and the world. This is precisely why there should be no confusion between influential people and people who are influencers.

What is the Difference Between a Creator and an Influencer?

The terms “creator” and “influencer” are used to describe the makers and promoters of branded content across social platforms.

What is Third-Party Content and Should You Use It?

While sharing original content shows your customers your company and its products or services, sharing content from other people provides further value, help, and education.

What is Influencer Engagement? How Can You Measure It?

An influencer need not have a huge audience to have a high engagement rate. Engagement is about the relationship between influencers and followers.

Instagram Hashtags: Best Practices for Maximum Exposure

Hashtags make it easy for social media users to easily find posts with specific user-generated content. They can then follow and participate in relevant discussions.

5 Valuable Benefits of an Instagram Business Account

Many companies use Instagram for business because it is a great way to create engaging and compelling visual content that draws users to your content.

5 Ways to Benefit from User Generated Content

User-generated content, or UGC, is the most appealing type of marketing to the public. Consumers trust their peers.

What Factors Do Influencers Consider Before Promoting a Brand?

You are not the only one with goals for success. Influencers also have ambitions and want to partner with companies that will benefit them.

Why You Should Focus on Alignment Over Numbers When Choosing Influencers

Finding the right influencers means focusing more on audience engagement rates rather than sheer volume.

10 Social Media Tools Every Brand Needs

Social media is an important part of creating brand awareness. But with so many platforms to use, many business owners end up feeling overwhelmed.

5 Reasons Why Trust is the Key to Successful Influencer Campaigns

As today’s digitally driven world becomes more technologically advanced, traditional marketing strategies are changing. Instead of aiming corporate advertisements at a general audience, companies are increasingly focusing on influencers.

How to Make Your Brand Stand Out Using Co-Created Content

With co-created content, you can draw in visitors who would otherwise not have known about you or your company and hopefully land some new customers.

How Can Your Business Benefit from Micro-Influencers in 2019?

Featuring sponsored posts from micro-influencers can go a long way in boosting your brand. Seek out influencers and see who is willing to work with you.

5 Innovative Ways Big Brands Build Loyalty and Community

In a competitive industry, client acquisition is important, but client retention is essential. As the axiom says, it costs less money to retain an existing customer than it does to find a new one.

Are Celebrity Endorsements More Valuable than Brand Influencers?

Many influencers have followings in the hundreds of thousands or even millions. It's easy to see why they look like celebrities. But the function and format of their endorsements are massively different.

How Do You Build an Influencer Network?

Businesses use innovative marketing strategies and turn to online influencers for assistance. Influencer marketing is a powerful way of reaching diverse audiences, building brand awareness, and gaining consumer trust. So, how do you build a reliable network of influencers.

How to Identify Your Niche Target Audience

You should narrow your marketing focus to zero in on and reach your unique target audience. When you know your audience inside and out, and what you can deliver to them, it’s that much easier to operate a successful company.

How to Find the Influencers to Help You Meet Your Goals

Influencer marketing can be a relatively inexpensive, highly effective way not only to make potential customers aware of your product or service, but also to persuade them to purchase it.

How Are Social Media Influencers Changing Digital Marketing?

Influencer marketing campaigns have matured a lot in their strategies and choices of social media networks since they hit the scene.