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How to Use Predictive Modeling to Scale Your Influencer Marketing Initiatives

Successful marketers do a lot of research to create effective strategies. As technology advances, increasing numbers of analytical tools are available to help them.
Tue Jul 28 2020

How Does Instagram IGTV Help Influencers Earn More Money?

Instagram has set up IGTV monetization to help influencers earn income for their efforts. The network is now allowing advertisements on IGTV, and the proceeds will help both Instagram and its popular creators.
Tue Jul 21 2020

Increase eCommerce Website Traffic With 5 Simple Tips

Coming up with great products and services and launching a company website is a lot of work, but you must keep working. In today’s digital marketplace, you need to drive traffic to your site.
Wed Jul 08 2020

7 Practical Strategies That Engage Brand Advocates

People who talk in glowing terms to other customers and potential consumers about their positive brand experiences are advocates for the brands they discuss.
Sun Jun 21 2020

What are Nano Influencers and How Can They Help You?

Understanding the different types of influencers and the ways they can impact your brand's online image is the key to getting more out of your digital marketing budget.
Thu May 21 2020

6 Types of Social Media Influencers and When to Use Them

Depending on whom you ask or what publications you scour, social-media influencers can fall under different categories.
Wed May 13 2020

7 Strategies To Become a Podcast Influencer

If you are already a social media influencer, or if you have a podcast, why not combine the two and develop an influencer podcast?
Thu Apr 09 2020

How to Create a Social Media Calendar and Why You Should

Using a social media calendar can be an excellent way to maximize the effectiveness of your social media campaigns.
Mon Mar 23 2020

Best Free Stock Photo Sites for Your Blogs and Social Media Posts

By giving readers a stunning visual experience, you can create a lasting attraction and strengthen engagement with your content or company.
Mon Mar 16 2020

Becoming the Next Keyboard Cat: 3 Steps to Creating Viral Content

Viral marketers work around the clock to create content that has the potential to reach thousands of eyes. Even though it is not an exact science, there are some essential tips that can help.
Tue Mar 10 2020

Why Having a Blog is Beneficial in Influencer Marketing

Blogging enhances influencer marketing with increased sponsorships and audience growth. We've highlighted why it's vital for influencers to maintain a blog
Wed Feb 12 2020

What Influencers Need to Know About the Updated FTC Guidelines

The FTC’s newest guidelines, Disclosures 101 for Social Media Influencers, is aimed at making influencer campaigns even more transparent to would-be buyers.
Mon Jan 27 2020

6 Effective Ways to Start a Brand Ambassador Program

Brand ambassadors are hired by companies to put a face to products. They are meant to embody the company in manners, behavior, attitude, and even appearance.
Mon Jan 13 2020

Diversify Your Distribution Channels To Increase Visibility on Your Content

Expanding your distribution channels boosts brand awareness and audience growth. We outlined why diversifying your distribution channels is so essential.
Mon Jan 06 2020

Don't Make These 6 Digital Marketing Mistakes in 2020

You could be hindering yourself by committing common errors that keep your campaign from achieving its full potential. Here are six digital marketing mistakes to avoid in 2020.
Mon Dec 30 2019

What is the Difference Between Being an Influencer and Being Influential?

Influential people have made significant and positive impacts on both individuals and the world. This is precisely why there should be no confusion between influential people and people who are influencers.
Mon Dec 09 2019

What is the Difference Between a Creator and an Influencer?

The terms “creator” and “influencer” are used to describe the makers and promoters of branded content across social platforms.
Sun Nov 24 2019

What is Third-Party Content and Should You Use It?

While sharing original content shows your customers your company and its products or services, sharing content from other people provides further value, help, and education.
Mon Nov 18 2019

What is Influencer Engagement? How Can You Measure It?

An influencer need not have a huge audience to have a high engagement rate. Engagement is about the relationship between influencers and followers.
Mon Nov 11 2019

Instagram Hashtags: Best Practices for Maximum Exposure

Hashtags make it easy for social media users to easily find posts with specific user-generated content. They can then follow and participate in relevant discussions.
Mon Nov 04 2019
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