Don't Make These 6 Digital Marketing Mistakes in 2020

The marketplace today has become increasingly more digital. More consumers research products or services online before making purchases. 84% of consumers expect to find digital content from brands.

What is the Difference Between Being an Influencer and Being Influential?

Whether it’s a college essay or a Miss America competition, there’s a quintessential question that often gets asked of people who are being considered for something significant:

6 Ways to Build a Career as an Influencer

There has been a meteoric rise in a type of marketing that focuses on leaders or stars to deliver your brand message to your target audience.

What is the Difference Between a Creator and an Influencer?

The terms “creator” and “influencer” are used to describe the makers and promoters of branded content across social platforms.

What is Third-Party Content and Should You Use It?

Are you doing enough for your social media? Some businesses slap together a Facebook page and call it a day.

What is Influencer Engagement? How Can You Measure It?

The world of marketing is evolving, and consumers no longer appreciate glossy, clever corporate campaigns.

Instagram Hashtags: Best Practices for Maximum Exposure

Hashtags first appeared on Twitter in 2007. Chris Messina initially suggested them, and they gained widespread use in tweets concerning the San Diego forest fires in 2007.

5 Valuable Benefits of an Instagram Business Account

If a picture is worth a thousand words, Instagram has taken this adage to the bank. According to Hootsuite, this social networking provider has one billion users each month.

5 Ways to Benefit from User Generated Content

The way marketers advertise their products and services is changing. Consumer trust in glossy corporate advertising has dropped as more and more people look to their social contacts to discover new brands and decide what is best for them.

What Factors Do Influencers Consider Before Promoting a Brand?

The popularity of using social media influencers in marketing campaigns has risen so much that it is a multi-billion dollar industry.

Why You Should Focus on Alignment Over Numbers When Choosing Influencers

If you want to start an influencer marketing campaign and are looking for a successful influencer to partner with, ignore audience size.

10 Social Media Tools Every Brand Needs

Social media is an important part of creating brand awareness. But with so many platforms to use, many business owners end up feeling overwhelmed.

5 Reasons Why Trust is the Key to Successful Influencer Campaigns

As today’s digitally driven world becomes more technologically advanced, traditional marketing strategies are changing.

How to Make Your Brand Stand Out Using Co-Created Content

Standing out in the modern marketplace can be challenging. The days when a winning product that did a job well was all you needed to be confident of success have been left in the past.

How Can Your Business Benefit from Micro-Influencers in 2019?

You can throw massive amounts of energy, time, and money into advertising your services or products and still not see the results you desire.

5 Innovative Ways Big Brands Build Loyalty and Community

In a competitive industry, client acquisition is important, but client retention is essential. As the axiom says, it costs less money to retain an existing customer than it does to find a new one.

Are Celebrity Endorsements More Valuable than Brand Influencers?

Social media has rewritten the market landscape more than once in the decade or so since it became massively popular with the general public.

How Do You Build an Influencer Network?

When searching for an innovative marketing strategy, more and more businesses are turning to online influencers for assistance.

How to Identify Your Niche Target Audience

Rather than target as many customers as possible, it’s best to focus on the specific consumers who are genuinely interested in your product or service.

How to Find the Influencers to Help You Meet Your Goals

When you have a product or service to sell, you need a marketing strategy to increase awareness of what you have to offer.