The marketplace today has become increasingly more digital. More consumers research products or services online before making purchases. 84% of consumers expect to find digital content from brands.
Whether it’s a college essay or a Miss America competition, there’s a quintessential question that often gets asked of people who are being considered for something significant:
There has been a meteoric rise in a type of marketing that focuses on leaders or stars to deliver your brand message to your target audience.
The terms “creator” and “influencer” are used to describe the makers and promoters of branded content across social platforms.
Are you doing enough for your social media? Some businesses slap together a Facebook page and call it a day.
The world of marketing is evolving, and consumers no longer appreciate glossy, clever corporate campaigns.
Hashtags first appeared on Twitter in 2007. Chris Messina initially suggested them, and they gained widespread use in tweets concerning the San Diego forest fires in 2007.
If a picture is worth a thousand words, Instagram has taken this adage to the bank. According to Hootsuite, this social networking provider has one billion users each month.
The way marketers advertise their products and services is changing. Consumer trust in glossy corporate advertising has dropped as more and more people look to their social contacts to discover new brands and decide what is best for them.
The popularity of using social media influencers in marketing campaigns has risen so much that it is a multi-billion dollar industry.
If you want to start an influencer marketing campaign and are looking for a successful influencer to partner with, ignore audience size.
Social media is an important part of creating brand awareness. But with so many platforms to use, many business owners end up feeling overwhelmed.
As today’s digitally driven world becomes more technologically advanced, traditional marketing strategies are changing.
Standing out in the modern marketplace can be challenging. The days when a winning product that did a job well was all you needed to be confident of success have been left in the past.
You can throw massive amounts of energy, time, and money into advertising your services or products and still not see the results you desire.
In a competitive industry, client acquisition is important, but client retention is essential. As the axiom says, it costs less money to retain an existing customer than it does to find a new one.
Social media has rewritten the market landscape more than once in the decade or so since it became massively popular with the general public.
When searching for an innovative marketing strategy, more and more businesses are turning to online influencers for assistance.
Rather than target as many customers as possible, it’s best to focus on the specific consumers who are genuinely interested in your product or service.