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5 Valuable Benefits of an Instagram Business Account

If a picture is worth a thousand words, Instagram has taken this adage to the bank. According to Hootsuite, this social networking provider has one billion users each month.


5 Ways to Benefit from User Generated Content

The way marketers advertise their products and services is changing. Consumer trust in glossy corporate advertising has dropped as more and more people look to their social contacts to discover new brands and decide what is best for them.


What is the Relationship Between Influencer Marketing and Psychology?

Marketing is tricky. It focuses on generating revenue, and its science is cold and precise. However, a successful marketing campaign also involves subtle psychological factors.


What Are Different Types of Influencer Marketing Campaigns?

You may have heard people talking about using influencers to promote their products or services.


What Factors Do Influencers Consider Before Promoting a Brand?

The popularity of using social media influencers in marketing campaigns has risen so much that it is a multi-billion dollar industry.


Why You Should Focus on Alignment Over Numbers When Choosing Influencers

If you want to start an influencer marketing campaign and are looking for a successful influencer to partner with, ignore audience size.


7 Ways to Avoid Influencer Marketing Fraud

In today’s marketplace, companies are increasingly using their marketing budgets to partner with influencers to sell their brands. Influencers have popular blogs, web sites, and video channels with large followings on social media platforms.


6 Examples of Instagram Influencer Marketing Mistakes to Avoid

In the modern, digitally driven marketplace, social media networks have moved front and center in the quest to catch consumers’ attention on the crowded, noisy internet.


What is the Relationship Between Influencer Marketing and SEO?

The new darling of digital marketing is a type of human connection. More and more businesses of all sizes recognize the benefits of influencer marketing, where influencers become the target audience rather than end consumers.


7 Effective Influencer Marketing Strategies for Startups

Owning and growing a business takes responsibility, lots of cups of coffee, and successful marketing strategies.


10 Social Media Tools Every Brand Needs

Social media is an important part of creating brand awareness. But with so many platforms to use, many business owners end up feeling overwhelmed.


How Can Influencer Marketing Benefit Small Business?

New startup entrepreneurs and small business owners struggle each day to build company brand awareness and market their products and services to what feels like is a shrinking audience.


5 Reasons Why Trust is the Key to Successful Influencer Marketing

As today’s digitally driven world becomes more technologically advanced, traditional marketing strategies are changing.


8 Influencer Marketing Trends You Need to Know for 2019

No matter the size or type of your business, you’ll do well to investigate how influencer marketing can help you reach your audience.


How to Make Your Brand Stand Out Using Co-Created Content

Standing out in the modern marketplace can be challenging. The days when a winning product that did a job well was all you needed to be confident of success have been left in the past.


How to Benefit from Influencer Marketing on a Budget

Digital marketing revolutionized the way businesses big and small can get their products and services in front of potential customers.


How Can Your Business Benefit from Micro-Influencers in 2019?

You can throw massive amounts of energy, time, and money into advertising your services or products and still not see the results you desire.


5 Innovative Ways Big Brands Build Loyalty and Community

In a competitive industry, client acquisition is important, but client retention is essential. As the axiom says, it costs less money to retain an existing customer than it does to find a new one.


Are Celebrity Endorsements More Valuable than Brand Influencers?

Social media has rewritten the market landscape more than once in the decade or so since it became massively popular with the general public.


How Can You Calculate the ROI of Influencer Marketing?

You may have heard how effective working with a social media influencer can be when it comes to refining your marketing strategy.