If a picture is worth a thousand words, Instagram has taken this adage to the bank. According to Hootsuite, this social networking provider has one billion users each month.
The way marketers advertise their products and services is changing. Consumer trust in glossy corporate advertising has dropped as more and more people look to their social contacts to discover new brands and decide what is best for them.
Marketing is tricky. It focuses on generating revenue, and its science is cold and precise. However, a successful marketing campaign also involves subtle psychological factors.
You may have heard people talking about using influencers to promote their products or services.
The popularity of using social media influencers in marketing campaigns has risen so much that it is a multi-billion dollar industry.
If you want to start an influencer marketing campaign and are looking for a successful influencer to partner with, ignore audience size.
In today’s marketplace, companies are increasingly using their marketing budgets to partner with influencers to sell their brands. Influencers have popular blogs, web sites, and video channels with large followings on social media platforms.
In the modern, digitally driven marketplace, social media networks have moved front and center in the quest to catch consumers’ attention on the crowded, noisy internet.
The new darling of digital marketing is a type of human connection. More and more businesses of all sizes recognize the benefits of influencer marketing, where influencers become the target audience rather than end consumers.
Owning and growing a business takes responsibility, lots of cups of coffee, and successful marketing strategies.
Social media is an important part of creating brand awareness. But with so many platforms to use, many business owners end up feeling overwhelmed.
New startup entrepreneurs and small business owners struggle each day to build company brand awareness and market their products and services to what feels like is a shrinking audience.
As today’s digitally driven world becomes more technologically advanced, traditional marketing strategies are changing.
No matter the size or type of your business, you’ll do well to investigate how influencer marketing can help you reach your audience.
Standing out in the modern marketplace can be challenging. The days when a winning product that did a job well was all you needed to be confident of success have been left in the past.
Digital marketing revolutionized the way businesses big and small can get their products and services in front of potential customers.
You can throw massive amounts of energy, time, and money into advertising your services or products and still not see the results you desire.
In a competitive industry, client acquisition is important, but client retention is essential. As the axiom says, it costs less money to retain an existing customer than it does to find a new one.
Social media has rewritten the market landscape more than once in the decade or so since it became massively popular with the general public.