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8 of the Worst Influencer Marketing Fails

One of the hottest marketing trends involves using influencers to sell products and services. They put a personalized aspect on promotion and selling.

7 Strategies To Become a Podcast Influencer

Social media seems to be everywhere. The rise of these platforms has brought about the social media influencer.

How to Create a Social Media Calendar and Why You Should

Social media is an invaluable tool for companies to engage with customers and build their brand. To have an effective social media strategy, you need to keep your efforts organized. 

Best Free Stock Photo Sites for Your Blogs and Social Media Posts

Marketing opportunities are exploding through social networking sites. Businesses of all sizes can take advantage of free quality stock photos to enhance their blog posts and social media feeds.

Becoming the Next Keyboard Cat: 3 Steps to Creating Viral Content

Imagine putting a piece of social media content into the world. You snap a picture, create a meme, write a witty caption or scribe a blog post.

Why Are Memes So Popular in Influencer Marketing?

People love to laugh. They also like to share things that make them laugh. Think about the last time you saw something funny.

7 Ways Influencers Benefit from Maintaining a Blog

In today's fast-growing digital marketing environment, influencer marketers have found a lucrative online business space.

What Influencers Need to Know About the Updated FTC Guidelines

Social media influencers are, in essence, advertisers for brands. Companies hire them to promote products or services through various online channels, including websites, blogs, and social media channels.

How Does Technology Support Influencer Marketing?

Technology and influencer marketing go hand in hand. Today's social media bring influencers closer than ever to their public.

6 Effective Ways to Start a Brand Ambassador Program

Word-of-mouth publicity has quickly risen to the top of the toolbox for millennial content marketing.

Diversify Your Distribution Channels to Get More Eyeballs on Your Content

The world of today’s internet moves quickly. Digital marketing is the new generation of business communication.

Don't Make These 6 Digital Marketing Mistakes in 2020

The marketplace today has become increasingly more digital. More consumers research products or services online before making purchases. 84% of consumers expect to find digital content from brands.

What Role Will AI Play in Influencer Marketing in 2020?

Influencers are a wildly popular element in the digital marketing industry. These individuals have various social media channels followed by others.

10 Recent Influencer Marketing Statistics That Might Surprise You

The rise in popularity of influencer marketing has been staggering. The industry is expected to exceed $6.5 billion by the end of 2019, according to a benchmark study by Influencer Marketing Hub.

What is the Difference Between Being an Influencer and Being Influential?

Whether it’s a college essay or a Miss America competition, there’s a quintessential question that often gets asked of people who are being considered for something significant:

6 Ways to Build a Career as an Influencer

There has been a meteoric rise in a type of marketing that focuses on leaders or stars to deliver your brand message to your target audience.

What is the Difference Between a Creator and an Influencer?

The terms “creator” and “influencer” are used to describe the makers and promoters of branded content across social platforms.

What is Third-Party Content and Should You Use It?

Are you doing enough for your social media? Some businesses slap together a Facebook page and call it a day.

What is Influencer Engagement? How Can You Measure It?

The world of marketing is evolving, and consumers no longer appreciate glossy, clever corporate campaigns.

Instagram Hashtags: Best Practices for Maximum Exposure

Hashtags first appeared on Twitter in 2007. Chris Messina initially suggested them, and they gained widespread use in tweets concerning the San Diego forest fires in 2007.