How to Reach Your Target Audience While They Are Stuck at Home

The COVID-19 pandemic in 2020 has changed many aspects of modern life. People cannot go out to shop, socialize, worship, or learn.


How to Get Massive Exposure from YouTube Influencers

With the rise of social media, marketing strategies have undergone a shift and placed social media influencers at the front and center of campaigns.


How to Use Predictive Modeling to Scale Your Influencer Marketing Initiatives

Successful marketers do a lot of research to create effective strategies. As technology advances, increasing numbers of analytical tools are available to help them.


How Does Instagram IGTV Help Influencers Earn More Money?

As a network for sharing photographs and videos, Instagram has always been a dynamic atmosphere. It has attracted people from around the planet who want to form and build brands. Such focused individuals often have a “creator” status.


Increase eCommerce Website Traffic With 5 Simple Tips

Coming up with great products and services and launching a company website is a lot of work, but you must keep working. In today’s digital marketplace, you need to drive traffic to your site.


7 Practical Strategies That Engage Brand Advocates

Through the ages, marketers have always valued brand advocates. While this term may not have been used, the actions and results are the same.


What are Nano Influencers and How Can They Help You?

Social media influencers are a relatively new addition to the digital marketing world. But like many new approaches to marketing online, it is quickly becoming essential.


6 Types of Social Media Influencers and When to Use Them

Depending on whom you ask or what publications you scour, social-media influencers can fall under different categories.


7 Strategies To Become a Podcast Influencer

Social media seems to be everywhere. The rise of these platforms has brought about the social media influencer.


How to Create a Social Media Calendar and Why You Should

Social media is an invaluable tool for companies to engage with customers and build their brand. To have an effective social media strategy, you need to keep your efforts organized. 


Best Free Stock Photo Sites for Your Blogs and Social Media Posts

Marketing opportunities are exploding through social networking sites. Businesses of all sizes can take advantage of free quality stock photos to enhance their blog posts and social media feeds.


Becoming the Next Keyboard Cat: 3 Steps to Creating Viral Content

Imagine putting a piece of social media content into the world. You snap a picture, create a meme, write a witty caption or scribe a blog post.


7 Ways Influencers Benefit from Maintaining a Blog

In today's fast-growing digital marketing environment, influencer marketers have found a lucrative online business space.


What Influencers Need to Know About the Updated FTC Guidelines

Social media influencers are, in essence, advertisers for brands. Companies hire them to promote products or services through various online channels, including websites, blogs, and social media channels.


6 Effective Ways to Start a Brand Ambassador Program

Word-of-mouth publicity has quickly risen to the top of the toolbox for millennial content marketing.


Diversify Your Distribution Channels to Get More Eyeballs on Your Content

The world of today’s internet moves quickly. Digital marketing is the new generation of business communication.


Don't Make These 6 Digital Marketing Mistakes in 2020

The marketplace today has become increasingly more digital. More consumers research products or services online before making purchases. 84% of consumers expect to find digital content from brands.


What is the Difference Between Being an Influencer and Being Influential?

Whether it’s a college essay or a Miss America competition, there’s a quintessential question that often gets asked of people who are being considered for something significant:


6 Ways to Build a Career as an Influencer

There has been a meteoric rise in a type of marketing that focuses on leaders or stars to deliver your brand message to your target audience.


What is the Difference Between a Creator and an Influencer?

The terms “creator” and “influencer” are used to describe the makers and promoters of branded content across social platforms.